The AHAA 2017 Hispanic Market Guide Expands Digital/Mobile Data & Provides Most Comprehensive Overview of Hispanic Marketing Companies

Fairfax, Va. (April 17, 2017)AHAA: The Voice of Hispanic Marketing announced its 2017 Hispanic Market Guide is available to download, starting today. With Hispanic marketing specialists in top demand, this digital guide serves as the authority for identifying companies with trusted Hispanic marketing expertise, along with their capabilities, client roster and key contacts. No other resource provides this level of data and insights into the complex Hispanic consumer and the digital and mobile behavior that is driving today’s marketing trends. Thanks to partners like Nielsen, comScore and the U.S. Census, the 2017 Hispanic Market Guide is also the most comprehensive resource for Hispanic demographic, marketing and media information.

“Research has shown how cultural cues help increase engagement and ROI, as most Hispanics embrace and appreciate culturally-driven strategies,” said AHAA Chair Linda Lane Gonzalez. “That’s why it’s critical to have the right specialists at the table – to ensure marketing & communications campaigns tug at our heart strings and forge meaningful connections.”

The Hispanic Market Guide is the leading source of information on the top advertising, media and marketing companies vetted by AHAA that specialize in the Hispanic market. It lists key advertiser and agency relationships, specialties and contacts, providing brands and journalists with an unparalleled competitive intelligence tool for locating and targeting the top agencies in the market.

The AHAA 2017 Hispanic Market Guide provides the following:

• Demographics and marketing and media consumption data
• Hottest trends to watch for 2017
• Hispanic segments to watch that yield both financial and influential power
• Complex mobile & digital behavior
• Apps and services that brands can leverage to engage with these upwardly mobile segments

 The Hispanic Market Guide is available here.