In all facets of our daily lives, we see evidence of the rising of a multicultural majority in America and examples of where you see it’s impact here and now. But what does this mean to marketers?
2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Hispanic Marketing Council (HMC) released a comprehensive study on Gen Z (ages 13 to 17). By 2028, it will be the under 35 segment, and by 2033, everyone under the age of 50 will be a multicultural majority.