DEMOGRAPHICS & HISPANIC DATA

Latinos are driving a cultural and demographic transformation as the U.S. heads toward a multicultural majority–already a reality for people under 35. According to the U.S. Census, Latinos make up nearly 20% of the population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. More importantly, it wields tremendous economic power, which has deep implications for marketers.

The U.S. Hispanic buying power has reached

$ 0
Trillion Dollars

Hispanic Data Points at Your Fingertips

The HMC 2023 Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market, featuring research and insights from HMC, Kantar, Nielsen and Latino Donor Collaborative.

Untitled design (11)

Hispanic Breakdown By Age

Untitled design (4)

Hispanics Under 35

Untitled design (12)

Hispanic Breakdown by Gender

Untitled design (13)

Most Common Age

Untitled design (6)

Average Household Size

Untitled design (7)

Median Household Income

Untitled design (5)

Multigenerational Housholds

Untitled design (8)

Education of Householder

Untitled design (9)

Language Strate

DOWNLOAD OUR FULL REPORT

The HMC Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market and provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market.