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For nearly 20 years, the HMC has spearheaded thought leadership initiatives that advance and evolve the role of culture specialists in Hispanic Marketing. Thanks to our sponsors and partners, we have developed a comprehensive repository of market research* designed to educate U.S. brands on the power of the Hispanic market, arm our members with latest trends and insights to better engage with this important demographic, and provide compelling data that, when used properly, can build revenue.

*All research prior to 2018 is listed under the AHAA brand, and any research between 2018 and 2020 is listed under CMC, and post-2020 research will be listed as HMC.