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HMC Board Member: Lee Vann

Combining his passion for the Internet and the Hispanic market, Lee Vann co-founded Hispanic Digital Agency, Captura Group in 2001 with a vision for helping brands and organizations connect with Hispanics through digital channels. Lee Vann is a recognized leader in the area of Hispanic digital strategy, bringing forth Hispanic + Digital innovation to Captura Group’s clients. Lee has led the agency on the cutting edge of Hispanic digital strategy for over 15 years and is responsible for the Strategy and Insights teams at Captura Group,  working external stakeholders to develop holistic digital strategies that accomplish business objectives and deliver consumer value.


Lee has played a critical role in creating and shaping the Hispanic online marketing industry. He is a contributor to Media Post’s Engage Hispanics blog, wrote the chapter on Hispanic digital marketing in M. Isabel Valdés newest book, Win! The Hispanic Market and is a sought-after speaker at Hispanic and digital marketing conferences. He was named a Hispanic Interactive Advertising Pioneer by the Interactive Advertising Bureau.

Prior to founding Captura Group, Lee launched and served as VP of L90 Latino, the Hispanic division of the publicly traded Internet advertising company L90. Earlier in his career, Lee was Country Manager for Quidel Corporation, a US-based medical diagnostics company, in Madrid, Spain.

Lee holds a B.A. in Economics from the University of California Berkeley and a M.B.A. from the University of Southern California with a concentration E-Commerce. Born in Mexico City, Mexico, Lee is bilingual and bicultural.