Your membership in the HMC benefits the industry
The Hispanic segment is leading cultural trends within the American mainstream, and as such, it is also leading and innovating cultural strategies within the overall marketing industry. We remain committed to advocating on your behalf, demonstrating the power that culturally segmented marketing with Hispanic at its core has on ROI and corporate revenue growth. Our research and education platforms will continue educating corporations on the value of including cultural marketing strategies provided by marketers with deep cultural expertise and ensuring the proper allocations are devoted to Hispanic marketing. In this way, our Hispanic-focused insights are relevant and can be shared across all culture experts in every marketing discipline.