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Senior Advisor of Client Solutions, Collage Group

Ida Chacon is Collage Group’s Senior Advisor of Client Solutions. In this role, Ida is a Subject Matter Expert and Advisor across almost 100 corporate clients to develop customized strategy and marketing solutions within Callage’s custom research and consulting practices.

Ida possesses more than 18 years of experience in multicultural marketing and brand management. Prior to joining Collage Group, she led Procter & Gamble’s Center of Expertise, where she defined and deployed P&G’s overall ethnic strategy, managed creative advertising agency relationships, and consulted on specific brands and projects.

Also a noted speaker, Ida has given presentations across the country about a variety of multicultural topics including total market strategies, the bicultural consumer, the role of language, and multicultural millennials. In whatever she does, she adds her Puerto Rican flair and experiences as a mother of two to help clients understand and get under the skin of this important consumer demographic.

Ida holds a B.A. from the University of Puerto Rico and an M.B.A. from the University of Wisconsin at Madison.