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Deputy Managing Director, beIN SPORTS North America


Antonio Briceño is an accomplished television industry veteran with more than 20 years of experience in programming, marketing and production. As Deputy Managing Director for beIN SPORTS North America, Briceño oversees all operations, production, marketing and distribution efforts for beIN SPORTS and beIN SPORTS en Español, as well as the authenticated streaming service, beIN SPORTS PLAY.

Briceño was instrumental in the U.S. launch of beIN SPORTS in 2012, surpassing all initial distribution goals with the new network reaching more than 80 million pay TV homes in less than eight months.

Briceño launched his television career in Venezuela as a producer for Radio Caracas TV. He most recently served as VP of Programming and Distribution for Imagina US and earlier served as Director of Programming at Pan-American Sports Network in Miami and Director of Programming and Sales at Digital Latin America.

After earning a bachelor’s degree in communications from Catholic University Andres Bello in Caracas, Venezuela, Briceño went on to earn a master’s degree in communications industry management from Emerson College in Boston.