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Program Leader of Multicultural Marketing and Advertising, Domino’s Pizza


Alex Tokatlian is the Program Leader of Multicultural Marketing and Advertising for Domino’s Pizza, the world’s largest Pizza company. There he is responsible for leading the company’s US multicultural marketing efforts, including advertising development, digital engagement, media, and retail strategy.

Alex joined Domino’s Pizza in 2015 as a member of the Innovation team, where he led several product innovation efforts, including reformulating core toppings, and launching the Bread Twists line of products.

Alex began his marketing career at The Hershey Company, where he was involved in brand positioning and ad campaign development for several brands, including Hershey flagship, York, Payday, and Almond Joy & Mounds brands. While there he partnered with key national retailers to develop co-promotions, social media and mobile ad campaigns, and multicultural retail strategies.

Alex is a graduate of Tulane University with a BSM in Finance, and the Kenan-Flagler Business School at The University of North Carolina Chapel Hill with an M.B.A. concentrated in Marketing. Alex resides in Ann Arbor, Michigan with his wife Alyson and their three daughters.