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Principal/Creative Director, Richards/Lerma


A native of Cuernavaca, Mexico, Aldo has brought to Richards/Lerma his passion for great ideas and innovative solutions. In 2004, he was inducted into the American Advertising Federation’s Hall of Achievement® – the prestigious industry award that recognizes advertising leaders age 40 and under – making him the first Mexican to receive the accolade. 

In 2010, he was honored with the ADCOLOR Industry Coalition’s Legend Award, and he has been named Creative Director of the Year three times by Argentina-based LatinSpots magazine.

A founding member and former president of Círculo Creativo in the U.S., Aldo has also served as Chairman of the Culture Marketing Council (formerly AHAA).

His work has been recognized in the top award shows internationally. Among the most notable, he’s the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals.

Aldo still drives as if he were in Mexico City, both professionally and in his car.