The 2021 entries are closed!

To view the winners of 2021 click here!


The HMC Strategic Excellence Awards the only award of its kind that honors Hispanic/multicultural strategic thinking and cultural competence in marketing.

Please read all the instructions, requirements and eligibility sections to make sure you campaign qualifies before submitting. The HMC Strategic Excellence Awards submission process has two (2) steps. First, download and fill out the case study worksheet, if you are submitting more than one entry, please fill out a case study worksheet for each entry. Once you have your case study worksheet completed submit the entry form (below), and upload your case study worksheet(s). Then, we will contact you via email for payment and a link to upload your creative assets.


If you have any questions, please contact us via email at info@hispanicmarketingcouncil.org or by phone at 703 745-5531.



The deadline for submission of entries is May 14, 2021 at 5:00 p.m. Eastern Daylight Time. CLOSED!



  1. Best Cultural Insight - when a Hispanic insight impacted the overall campaign;
  2. Mainstream Impact - when a Hispanic insight impacted the mainstream market;
  3. Impact on Innovation - when a multicultural insight led to an innovation in a product, service or brand offering;
  4. Pro-Bono - when a multicultural-based insight led to an idea that drove results/impact for a cause, unpaid by any client;
  5. Shopper & Experiential Excellence - when an insight is effectively applied in the design and execution of a shopper or lifestyle activation program for multicultural audiences;
  6. Media Connections & Content Strategy Excellence - when Hispanic intelligence is applied to connections and/or content strategy to drive effective reach and engagement.



  • These awards are open to mainland U.S. based agencies
  • Only submissions where the media has run at some point since January 2020 may enter



  • Quality of the strategic process, depth of thinking, and originality of crafted insight – 40%
  • Linkage between strategy and creative concept – 40%
  • Impact on the market –results, repercussions – 20%


Stage I – A jury of thought leaders from the Multicultural marketing and advertising community, including strategists, creative directors, and leading marketing professionals from the client side will receive all entries for their individual review and evaluation based on a previously established scoring criteria. In this first stage the jury will decide which of the entries will be short-listed for the next stage.

Stage II – All members of the jury meet for an all-day group discussion and evaluation.

This stage will be developed within three different sessions:

  • Session 1 – reevaluation and confirmation of short list
  • Session 2 – decide on awards selection: gold, silver or bronze
  • Session 3 – from all the gold winners, discussion and voting on Best of Show HMC Strategic Excellence Awards

All winners from Stage II / Session 2 will be notified in writing via e-mail by week of 6/01/2021.

Each good, silver, bronze, honorary mention winner will be recognized on Hispanic Marketing Council website.

All gold winners will be advised immediately of their wins and be expected to provide a 2 minutes case video as well as participate in a live panel presentation.


The full panel of judges includes:


  • Between 2 and 5 individual creative elements per entry
  • A maximum of 3 individual creative elements per medium
  • 2 minutes case film summarizing your entry and showcasing the key creative elements is encouraged
  • A one (1) page digital presentation image summarizing case study highlights, results and creative is encouraged
  • Media submissions should include a one (1) pager with a basic flowchart and any desired additional charts
  • Experiential submissions should include one (1) pager with key images and layouts of your footprint designs
  • File formats must be QuickTime (TV, radio, online audio and video), and PDF (Print, outdoor, online banners).
  • Entries submitted outside of these formats and guidelines will not be accepted

The designated contact person must be available for questions prior to the judging sessions and most importantly during the judging sessions in case the jury needs clarification.

You may submit more than one entry, but each entry must be submitted with its own entry form and written case study along with its creative materials and its own entry fee.

All nominations, information and materials received/submitted for this award program are the sole property of Hispanic Marketing Council (HMC) are authorized to edit and publish the complete entry and accompanying creative materials.


Once we receive your submission form and entry form(s) we will contact you via email to advise where and how you will submit your creative assets.

Please submit your entry fee(s) of $150 for Hispanic Marketing Council members and $200 for non-members, no later than 5:00 p.m. EDT on May 14, 2021 via credit card.

We will send an electronic invoice that requires immediate payment to accept any number of entries via email for credit card payment. Upon submission of this entry form(s) an online submission link will be provided for the upload of all creative materials. 


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I am submitting my entry to the Hispanic Strategic Excellence Awards in accordance with the official rules, I hereby grant HMC and its designees the right to edit, adapt, modify, reproduce, promote, publish my case, and otherwise use my Entry and/or its contents in any way and in any media for trade, advertising, promotional, and/or any other purposes, as HMC and/or its designees may determine or see fit.

I also agree that the entry may, in HMC’s sole discretion, be posted online at the contest website and/or any other website as determined by HMC, for visitors to the website(s) to view. Further, I represent and warrant that I have obtained all appropriate permissions and releases to submit and grant HMC ownership of all entries and the content thereof.

I hereby agree to indemnify, defend and hold harmless HMC and its affiliates, licensees, successors and assigns from and against any and all liability, losses, costs and expenses (including attorneys' fees) incurred as a result of any entry submitted to HMC in violation of any terms contained in the official rules, including, but not limited to, any failure on my part to obtain the releases required in the official rules.