The HMC Rising Stars Recognition is the industry’s premier award for outstanding advertising professionals age 35 and under. This is a way for our industry to recognize young professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.
RISING STARS CLASS OF 2020
Two young executives were selected as the Rising Stars Class of 2020
Jackie Bofill, Sr. Account Executive, ALMA
Jackie has been instrumental in the McDonald’s National Hispanic account. During her time at Alma, she has worked on numerous campaigns, such as the McDelivery and McCafé, and the 2019 World Cup campaign, which was the most recalled and liked World Cup ad in the U.S., according to NBC/Telemundo. Her work has led the brand to win several awards and recognitions at award shows such as Effies, CAPE, El Ojo de Iberamérica, and Wave Festival. Connecting her love for McDonald’s and her love for community service, Jackie coordinates Alma’s quarterly visits to the local Ronald McDonald House Charities, where she and the team prepare and serve a meal for the families in residence. As a member of the Kiwanis Club of Little Havana, a non-profit organization serving underprivileged children in the community, she has held leading roles in organizing major annual Latin events and philanthropy targeting literacy, mentorship and scholarships.
Krysten Casabielle, Managing Director, Pinta
Krysten has held several progressive positions with PINTA and leads the agency’s planning for Heineken, Carnival Cruise Line, Microsoft, NFL, Thomson Reuters, and T-Mobile. For the NFL she helped lead the franchise’s first-ever Hispanic campaign and oversaw activations at Super Bowls, Mexico games, Pro Bowls, NFL Draft and other key moments for the franchise. She has also led Heineken’s First Draught Pick event with the Inter Miami CF soccer club. Krysten has a deep passion for animals and is an active member of the ASPCA. She also is an active member in the United-Way of Miami-Dade Young Leaders and the National MS Society where she leads a MS Walk team.
Past recipients of the HMC Rising Stars Award include: