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HMC Board Member: Victor Paredes

Victor Paredes is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, and direct-to-consumer services. Throughout his career, Victor has led multidisciplinary teams of strategy, digital, media, promotions and public relations experts in building effective integrated marketing platforms. Victor is the new Executive Director of Account Planning at Lopez Negrete Communications. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. He previously served as VP Creative Strategy at UWG.

His passion for marketing and branding began in the music industry, propelling artists like Marc Anthony and extending into marketing communications. His professional career has been a rewarding journey of connecting iconic brands with myriad diverse audiences including Latinx, black, and LGBTQ. Victor excels at empowering brands with cultural relevance to succeed in a diverse America and a global economy.

Victor has had the privilege of fostering enduring success for iconic global brands including Target, Heineken, MasterCard, NestlĂ©, McDonald’s, Kleenex, Sprint, and Walgreens. His healthcare experience also includes Pfizer OTC, GSK pharmaceuticals, and Humana Vitality. Today, he has vast experience across many categories including wellness, automotive, beverages, financial services, beauty, and fashion.

Victor earned his MBA at the University of Texas McCombs School of Business, and his undergraduate degree at CUNY’s Herbert Lehman College. He currently lives in Dallas with his wife Nora, his 13-year-old daughter Penelope, and a Bichon Frise named Sebastian.