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HMC Board Member: Rafael Urbina


Rafael Urbina-Quintero is the chairman and CEO of VIX, a leading digital content brand reaching hundreds of millions of people globally and generating over one billion content views per month. With more than 25 years of experience in media, Urbina began his career at Multicanal-TPS where he led the launch of multiple pay-TV channels in Spain and Portugal.

In 1999, Urbina started in digital media launching Planeta Networks, a pioneer in digital video which eventually merged with Batanga to form Batanga Media—as chairman & CEO, Urbina grew Batanga Media to be one of the largest independent digital media and content companies in the U.S. Hispanic Market, Latin America and Brazil.

In 2019, he led the corporate and consumer rebrand of Batanga Media to VIX and closed a strategic partnership with Discovery Communications. Most recently, Urbina secured the acquisition of Pongalo, a Spanish-language streaming service, giving VIX control of one of the largest IP libraries of Latino-focused films and TV shows in the world.