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HMC Board Member: Greg Knipp



Greg joined Dieste as CEO in late 2010. Greg has spent the past twenty years marketing to U.S. Hispanics. First, as a client of Dieste while leading the initial Hispanic marketing efforts of Frito Lay, then leading agency start up, Cultura, and at LatinWorks where he was Managing Director.

Prior to his time at Frito Lay and within Omnicom, Greg spent eight years at Leo Burnett in both media and account management roles across the U.S. and Latin America.

Greg graduated from the University of Kansas with a BS in Advertising and Mass Communications in 1989 and received his MBA from the Kellogg School of Management at Northwestern University in 1996.

Greg has a wife and two boys (13 and 11). When not working or watching his sons play soccer, basketball, baseball or rowing, he enjoys golf and tennis.