HMC Board Member: Alex López Negrete
Alex López Negrete, President and Chief Executive Officer, Lopez Negrete Communications, Inc. Alex founded Lopez Negrete Communications, Inc., in 1985 with his wife and partner, Cathy, with the conviction that thoughtful, relevant, fully integrated, in-language and in-culture communications is the best way to reach the exceedingly important Hispanic market. In his role as company president and CEO, Alex is intricately involved in providing invaluable strategic counsel and creative direction to agency clients. Alex credits the agency's success to its team of multicultural, multinational communications professionals. During the agency’s 33-year history, Alex has been honored with many awards, including the coveted Agency Executive of the Year award from HispanicAd.com in 2012; the Ohtli Award from the government of Mexico in 2015, the highest honor bestowed on civilians of Mexican descent living abroad; the Governor’s Award from the AAF Tenth District’s Southwest Advertising Hall of Fame in 2016, and many more. He and Cathy also have collaborated with the Advertising Education Foundation of Houston to establish the Lopez Negrete Hispanic Marketing Education Fund, which offers scholarships to students interested in Hispanic marketing or advertising.