ABOUT us

Hispanic Marketing Council

Our Vision

The Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign—failure to do risks losing market share and becoming obsolete.

Our Mission

To champion the Hispanic consumer segment and the importance it signifies to corporations seeking to grow their revenue and market share. To advocate for responsible & intentional investment in Hispanic marketing, commensurate with the enormous opportunity the multicultural majority presents.

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OUR STORY

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the only national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise. We are the undisputed authority on Hispanic culture and Hispanic marketing.

Strategic Priorities

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BUSINESS IMPERATIVE

Hispanic marketing is a core practice for achieving sustainable market relevance and growth.

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GROWTH-DRIVEN STRATEGIES

We help brands grow their profits by effectively engaging with Hispanic consumers.

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BEST-IN-CLASS PARTNERS

We connect you with the right experts with the right Hispanic marketing expertise.

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BUSINESS-BUILDING INSIGHTS

We educate the industry on the latest cultural insights, consumer behavior and data.

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RECOGNITION & LEADERSHIP

We honor the companies who commit to the Hispanic opportunity, the executives who are leading the way and the campaigns who are getting it right.

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MEMBER SUPPORT

We provide our diverse membership base of Hispanic marketing experts with continuous education, training, research and resources.